![]() The group then raised a further £15 million and refocused the business on improving the performance of smartphones in emerging markets. Luckily, I met an investor in the UK who liked me, liked the company, liked the difference we were making and the vision we had, and re-funded us with £3 million in 2016.” "After seven years we had no money, no staff, some working technology. The shift to smart devices put Datafree on the back foot, as there was now no market for its services. The arrival of cheap and powerful smartphones – especially Android devices – changed things. The assumption that they would be accessing the internet on feature phones proved to be correct – but only for Datafree’s first seven years. ![]() The thinking at the time was that there were two billion people on the internet in developed markets, but there were another four billion people who would be coming online in developing markets. When he founded Datafree in 2008, its goal was to improve the performance of feature phones, the tier of devices below smartphones, when it came to accessing the internet. ![]()
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